Allerhande Christmas Festival

For Albert Heijn, Holland’s largest food retailer, brand builders Xsaga approached SOFrank to together create a design that would transform the National Railway Museum into a unique food market experience with a Christmas décor. We designed a tasting street with a typical Christmas market square and various kitchen island booths. These were arranged and decorated along different food themes, and offered a 360-degree food experience, including live cooking, food tastings and product research.

Click here for a video of the event