D.E Master Blenders

For international tea and coffee company, Douwe Egberts, we conceived, designed and styled a series of events for 150 top international managers to support D.E.’s transformation in company culture. In cooperation with MCI Amsterdam, the program incorporated four events at four different locations spread over three days. Key elements of the design were high levels of interactivity and inspiration in the presentation area, where we used a catwalk design to engage the audience, and an authentic coffee house atmosphere in the lounge. We integrated the corporate identity throughout the events, including the launch of three new products.