HTC Live

For HTC’s new product line, MEA group hired us to create and produce the launch event for 700 retail staff and press members. The clean design of the event fitted the HTC brand. The venue was divided into two sections by a big central bar: a main stage for the product presentation and a demonstration booth area. Above the main bar, information about the phones and their features was projected onto huge screens. The night was hosted by TV celebrities Gigi and Valerio and included performances by DJs Sunnery James & Ryan Marciano